Have you noticed a change in the Coca-Cola can lately? Well, if you haven't, it might be time to crawl out from that rock you've been hiding under.
Coke has started a campaign in partnership with the World Wildlife Fund to raise awareness and funds to help create a safe haven for polar bears – an Arctic refuge. Hence the white can with the silver polar bear silhouette.
Coke and polar bears go way back, to 1922 to be exact, when they were featured for the first time in print advertising. The partnership with WWF was established in 2007. So far, Coke has pledged $2 million to help fund the creation of a arctic refuge and is willing to match up to $1 million in consumer donations.
If you are interested in donating, there are multiple ways to do so. Looking for the convenient method? You can donate through your mobile device and a dollar will be added to your bill at the end of the month. Credit card donations are also an option (with a $10 minimum). Finally, to really make your donation count be sure to include the product code (found on Coca Cola merchandise) to have your donation matched.
So if the fact that they are the best soft drink on the market wasn't good enough to win you over, this generous attempt to make the world a better place should do the trick. Just another reason to chose Coca-Cola.
No comments:
Post a Comment